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Category ArchiveBusiness Analytics


Executive Management Programme in Strategic Innovations Digital Marketing & Business Analytics

With the advent of the internet driven era, organizations are transforming their operations so that they can harness the power of the web driven ecosystem and grow sustainably. This has led to the digitization of both processes and products. In such a digital economy, the need was realised to leverage upon innovative business models to reach out to new customers and segments. In view of this, digital marketing and hence the emergence of search engines and social media has played a significant role. In addition to this, strategic innovation approaches are needed to optimize the innovation portfolio, to help organizations achieve sustained competitive advantage and transformational growth. These emerging approaches are heavily dependent on leveraging the information assets of the organizations which is possible through the business analytics.

This is an extensive training programme for working executives on weekends under the aegis of CEP, IIT Delhi. The course spans over a minimum of 180 contact hours in classroom teaching and provides an immersive learning experience to experienced professionals looking to update their skill set and domain knowledge in the three focused areas.

For any information or clarifications, please contact the coordinators

  • Prof Arpan Kar: +91-2659-7320, arpankar@dms.iitd.ac.in
  • Prof Sanjay Dhir: +91-2569-6386, sanjaydhir@dms.iitd.ac.in
  • Prof PV Ilavarasan: +91-2659-1174, vignes@dms.iitd.ac.in


Programme Contents

The programme strives to equip working professionals to meet the emerging needs of the digital economy. The programme exposes the participants to the following:

  • Gain the insights of strategic management and innovation and work towards achieving competitive advantage
  • Understand how to use digital marketing, using search engines, websites, online content and social media
  • Understand the different models of business analytics (e.g. predictive, web, social media, big data, etc)

An overview of contents is presented. However actual contents would be dependent on interest and background of the participants. A lot of updation and customization is done to meet the needs of the participants, based on scope.

FAQs for Applicants

The interested applicants and participants often have a lot of question regarding the programme. Please go through this list of FAQs which should clear most of your queries.

Q1) Is this a degree programme? What is the eligibility.

No this is a short term training programme.However the programme is extremely intensive with a minimum of 180 hours of classroom contact sessions spread over 6 months.

Part time or Executive MBA in IIT Delhi is a 3 years programme with 72 credits of 14 hours / credit.

Q2) What kind of certificate is provided?

A certificate of participation from CEP is given to all participants who will score over 50% overall in internal assessments and have over 75% attendance.

Q3) Is this completely theoretical or some hands on sessions on tools are there?

Some hands on training will be available. However most of the classes will be discussion oriented and case study driven. A lot of group assignments will be available to create complex and simulated learning scenarios.

Q4) Is this an online programme or classroom contact programme?

This is a classroom / contact based programme. Classes happen on weekends in IITD.

Q5) Are placements provided on completion of programme?

This is a training programme for already working executives. We do not facilitate placements.

Q6) Do we get alumni status on completion of the programme?

Only regular MBA program participants get alumni status in IITD. Short Term Course participants are not eligible for alumni status.

Q7) Are there financing facilities available?

No. We do not have any tie-ups with banking or financial services organization.

Q8) Will study material be provided?

Yes, a lot of study material will be provided to all participation. You will be given a lot of books, research based articles and case studies to prepare yourself for future growth.

Q9) Who will teach in the programme?

Faculty members of IITD will deliver over 80% of the lectures. Some lectures may be provided by industry speakers and external experts.

Q10) What is the credit equivalence of the programme?

There is no credit equivalence of this training programme. This is a management development programme and so credit transfer is not possible.

Q11) Do you provide laptops for hands on sessions?

No, participants need to bring their own laptops. Internet access through IITD WiFi is provided. You will have access to the digital library of IITD through this internet access.

Q12) Do you provide accommodation facilities?

No, there are no accommodation facilities.

Q13) Will refreshments be available during the programme?

Some arrangements for refreshments will be there. However it is likely to be vegetarian only.

Q14) What is the eligibility criteria?

All graduates are eligible. Students undertaking graduation in the final year are also eligible.

Q15) What is my single point of contact?

For any clarifications, feel free to contact the programme coordinators.

Q16) What is the selection process?

Strictly on the merit and match with programme objectives. Since number of seats are limited, we check the academic and work experience background to identify candidates who would be able to follow the classes and benefit from the programme.