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Programme Contents

Programme Contents

The programme strives to equip working professionals to meet the emerging needs of the digital economy. The programme exposes the participants to the following:

  • Gain the insights of strategic management and innovation and work towards achieving competitive advantage
  • Understand how to use digital marketing, using search engines, websites, online content and social media
  • Understand the different models of business analytics (e.g. predictive, web, social media, big data, etc)

An overview of contents is presented. However actual contents would be dependent on interest and background of the participants. A lot of updation and customization is done to meet the needs of the participants, based on scope.