• +91-11-2659-1174
  • mitikagarg100@gmail.com

About the Programme

About the Programme

Executive Management Programme in Strategic Innovations Digital Marketing & Business Analytics

With the advent of the internet driven era, organizations are transforming their operations so that they can harness the power of the web driven ecosystem and grow sustainably. This has led to the digitization of both processes and products. In such a digital economy, the need was realised to leverage upon innovative business models to reach out to new customers and segments. In view of this, digital marketing and hence the emergence of search engines and social media has played a significant role. In addition to this, strategic innovation approaches are needed to optimize the innovation portfolio, to help organizations achieve sustained competitive advantage and transformational growth. These emerging approaches are heavily dependent on leveraging the information assets of the organizations which is possible through the business analytics.

This is an extensive training programme for working executives on weekends under the aegis of CEP, IIT Delhi. The course spans over a minimum of 180 contact hours in classroom teaching and provides an immersive learning experience to experienced professionals looking to update their skill set and domain knowledge in the three focused areas.

For any information or clarifications, please contact the coordinators

  • Prof Arpan Kar: +91-2659-7320, arpankar@dms.iitd.ac.in
  • Prof Sanjay Dhir: +91-2569-6386, sanjaydhir@dms.iitd.ac.in
  • Prof PV Ilavarasan: +91-2659-1174, vignes@dms.iitd.ac.in